Lifelong boater, longtime marketing expert
Content creation is the foundation of all modern digital storytelling efforts. It’s the process of conducting research, generating strategic ideas, crafting those ideas into high-value collateral and then promoting those pieces to your target audience. Digital content takes many forms, and we can do it all including websites, blogs, whitepapers, advertorials, newsletters, custom magazines, podcasts, videos and social media posts.
Strategic Marketing Plans and Communications Audits
If you have a destination or goal in mind with your business, you need a roadmap or playbook to help you get there. However, before you can figure out where you’re going, you need to first determine where you are. I can conduct communications and marketing audits and then build on those insights to develop strategic marketing plans and biz dev playbooks.
It’s never been easier to reach large numbers of people and never more difficult to actually connect with them. When your audience is subject to over 5,000 marketing messages a day, cutting through the clutter is a challenge. We do media, analyst and influencer tours and briefings, new product introductions, tradeshow support, press conference coordination, virtual press rooms, spokesperson training and development, and crisis communications in ways that engage your audience and build community around your brand.
Sales Training & Public Speaking
In theory sales training seems like a good idea, but the reality is it usually doesn’t engage your team and it’s often quickly forgotten. Let’s change that. My 3 Second Selling™ program is a simple 3-part process that teaches people how to share stories and create connections and get on the path to being someone people know, like and trust, because that’s who we do business with. I am also available to deliver 3 Second Selling™ speeches and keynotes at your next sales meeting.